Accident Claims Lawyers came to Milkable to completely refresh their brand, website and digital experience to better reflect their leading position as legal specialists in personal injury and accident claims.
We started by reviewing the key competitors’ branding, positioning, websites, social media and digital experiences. This enabled us to reposition the brand proposition and design a modern visual identity with clear, empathetic messaging. This approach aimed to resonate with individuals seeking legal assistance after an accident, providing them with a sense of reliability and support.
The new branding features a clean, contemporary design with a symbol that subtly incorporates elements representing protection and guidance. The colour palette and typography were chosen to differentiate the brand from competitors and convey a combination of professionalism and approachability.
We shot new photography to humanise the brand, featuring images that reflect the real people behind the team at Accident Claims Lawyers and the clients they serve. This visual storytelling approach helps build a connection with website visitors, reinforcing the firm’s commitment to personal service.
We designed and developed a responsive high-conversion website that offers a seamless user experience across all devices. The site provides clear and concise information about the services, provides easy navigation, and straightforward contact options – ensuring potential clients can quickly find the help they need without delay or hassle.
We required a new look to our brand, having gone through significant structural and operational changes over the last 12 months. Milkable delivered on the brief that has enabled us to retain our established and core messaging, whilst allowing us to feel like we have a fresh start. Throughout the process we were not just kept appraised, we were also consulted on each part of the process. Already we are seeing the benefits of the work carried out, with tangible returns on our investment in a new brand design.
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