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Style Guides

Brand Style Guides That Lock In Your Identity

One identity. Total consistency.
A strong brand isn’t built once – it’s built every time it’s used. Our brand style guides ensure your identity is applied consistently, no matter who’s handling it.

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What a Brand Style Guide Really Does

A brand style guide is more than a rulebook – it’s a roadmap. It captures the thinking behind your branding design and translates it into clear, practical guidelines.

At Milkable, we create brand style guides that protect your identity and make it easy to use – internally and externally, across every channel and touchpoint. Consistency isn’t just a nice-to-have – it’s what builds trust, recognition, and connection.

Where Brand Identity Gets Locked In

Even the best branding design falls apart without structure. A brand style guide ensures it holds up under real-world use.

Our brand style guide service outlines everything from logo use to tone of voice – so your team, partners, and suppliers all work from the same page. It’s designed to keep your brand cohesive, clear, and high-impact – every time it appears.

01. Logo Usage

File types, minimum sizes, spacing rules, do’s and don’ts – so your logo is used properly, everywhere.

02. Colour & Typography

Defined palettes and font systems with real-world examples – so your visual language stays sharp and consistent.

03. Graphic Elements

Photography style, icon usage, graphic devices, and visual treatments – clearly documented and ready to go.

04. Verbal Identity

Your tone, messaging principles, and writing style – captured in plain language so your brand sounds as strong as it looks.

What You Get

We deliver brand style guides that are useful, usable, and built to grow with your business.

Each brand style guide includes:

  • Brand overview and positioning summary
  • Logo system and usage rules
  • Colour palette breakdowns (RGB, CMYK, HEX, Pantone)
  • Typography hierarchy and styling
  • Visual asset guidelines (icons, patterns, imagery)
  • Tone of voice and messaging direction
  • Sample applications/mockups
  • Delivered as a branded PDF or interactive brand hub

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Let’s Make Your Brand Easy to Trust – and Hard to Forget

We’ll help you create a brand style guide that locks in consistency, clarity, and confidence.

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