Brazilian husband and wife team, Marcelo and Andreia Mesquita, had developed an innovative and highly effective training and nutrition methodcalled Intense Health.We were tasked withcreating a world-class brand campaign for their proven innovation which combines high-intensity trainingand nutritional guidance.
Our integrated campaign included branding, website design and build, photography, company video and customer testimonial videos. The new logo design symbolises the 80/20 split between the two sides of the Intense Health method; high-intensity resistance training combined with a tailored nutritionplan.
The campaign focuses on realcustomer testimonials in videoandphotography to convey the authenticity of the experience and to reinforce the campaign’s message of ‘focus in the moment’.
Our campaign launched in September 2015 has delivered great results in terms of sales, new customers, website visits, followers on social media and franchise enquiries internationally. Intense Health’s Booragoon clinicis operating at full capacity, with plans to open a second clinic in Perth in 2016. They hope to expand to other locations nationally in the medium to long term.
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