We partnered with Chameleon to launch their innovative brand protection and customer engagement solution, tackling the global counterfeit industry with cutting-edge technology.
Our approach positioned Chameleon’s patented SplatCode™ technology as the perfect complement to the widely recognised QR code. Together, they create a unique SmartQR® digital identity that elevates brand protection and customer engagement to unprecedented levels.
The logo symbolises transformation, blending the traditional QR code square with circular elements inspired by the SplatCode pattern. The central circle represents the SmartQR® code, born from pairing the SplatCode with a QR code. Subtle green gradients nod to the chameleon name, keeping the connection understated yet effective.
We crafted a website with a “bite-sized chunks” approach for an intuitive user experience. It clearly demonstrates how simple it is to implement Chameleon’s solution across diverse industries.
Chameleon is thrilled with the final results, which set a strong foundation for their market launch.
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