THE OPPORTUNITY
Confetti & Co Events had spent 16 years building Perth’s leading wedding planning business – 100+ weddings per year, top Google rankings, and a team depth no competitor could match. But the brand had a dated identity, a website that didn’t reflect the full scope of services, and no online system to handle the volume and complexity of enquiries at scale. The business was primed for significant growth – including a move into all-inclusive wedding packages – and needed a brand and digital presence built to match that ambition.
BRAND STRATEGY
Before anything was designed, we got under the skin of the business. Through a detailed strategy process, we mapped where Confetti sat in the market, what they stood for, and where they needed to go. The rebrand was an opportunity to simplify and unify a multi-tier business under one clear, confident identity. The name was stripped back from “Confetti & Co Events” to simply “Confetti”, with a modular system of sub-brands (Confetti Weddings, Confetti Wedding Studio, etc) all anchored to the same logo.
IDENTITY DESIGN
A distinctly new branding concept was developed and presented. The chosen direction leaned into a loose, hand-painted logo that sits deliberately opposite to the over-polished aesthetic common in the wedding industry. The brush texture and imperfect flow bring energy without chaos. Paired with elegant typefaces and muted colours, the full identity system is warm, confident, and genuinely distinctive in a crowded category.
BRAND STYLE GUIDE
With the identity locked, we produced a comprehensive brand style guide covering all key touchpoints: logo configurations and usage rules, colour palette and typography, print, social media templates, apparel and signage. The guide was built to function as a living toolkit, giving the Confetti team and any future suppliers clear, consistent guidelines for every application of the brand.
WEBSITE DESIGN & BUILD
The new website was designed and built from the ground up in WordPress – custom designed to the new brand, leaning heavily on the beautiful video and photography from Confetti’s vast portfolio of weddings. The site covers the full scope of the Confetti offering: wedding planning, venue partnerships, and all-inclusive packages. It was built mobile-first, SEO-optimised, with CRM-integrated enquiry forms, blogs and galleries. Every page template was designed across desktop and mobile before build commenced, ensuring the look and feel was on-brand before any code was written.
CONFETTI WEDDING STUDIO
The most innovative piece of the project – and by far the most significant – is the Confetti Wedding Studio: a custom-built instant quote configurator embedded into the website. Rather than fielding open-ended enquiries and manually scoping each wedding from scratch, couples can now step through an interactive quoting experience that builds a tailored package in real time, based on their date, guest count, venue, service requirements and style preferences. The tool was designed specifically to lift enquiry quality, improve conversion rates and give Confetti a scalable platform for growth. Nothing like it exists in the Perth wedding market.
The result
Confetti launched their new brand identity to an overwhelmingly positive reception – a clean break from the old without losing the warmth that the business had built over many years. The website went live alongside the Confetti Wedding Studio, the first tool of its kind in the Perth wedding market. Anticipation for the configurator had been building on social media in the weeks leading up to launch, with couples already lining up to use it.
