Problem/Opportunity
With a name like Fidget, we were stoked to have the opportunity to create a new brand design and website for this disruptor mortgage broker in Melbourne.
Strategy
The client’s inspiration for the brand name Fidget came from observing clients who were often fidgety – wanting to move their finance or home – by refinancing or buying something new, hence the ‘wanting to move’ reference.
Brand Design
Fidget has the right quirky brand character to suit a disruptor who seeks to make things easier for customers and ensure the process is conducted in a fun, quick and honest way. The brand design needed to reflect this.
Website
We created a a modern, bright, edgy and concise website to help explain the how the Fidget team delivers an awesome disruptive service for its customers.
