Problem/Opportunity
We’ve worked with the Happy Happy team since 2017, when we helped them to name and design their very first product – Happy Happy Soy Boy. The rest is history.
Fast forward six years and we have helped to launch an entire family of products, including almond milk, oat milk, hot chocolate and matcha.
Strategy
Following on from the success of Happy Happy Soy Boy, our strategy was to ensure that each new product was big and bold in its own unique way, sharing the same values of superior product performance, carbon neutrality and their unique storytelling – on the pack, in collateral and on the website.
Branding and pack designs
As each product is unique in its attributes, each pack design tells its own unique story. We also needed to carry through the strong and bold branding of each new product, each in their own uniquely Happy Happy way.
Website
As part of the process of launching the Happy Happy family, we completely redesigned the website with a mobile-first user experience.
The Result
The Happy Happy team could not be happier with the end result – and the market response has been awesome. We’re really Happy Happy too!
In their own words
“The team at Milkable delivered a product that was unique and will stand out in the crowded FMCG marketplace. The challenges of working with an international manufacturer were never an issue for the team at Milkable. I thank them for their hard work and precision over the project.”
