Following on from our hugely successful branding and launch campaign in 2014, it was time for The Furniture Gallery to make the leap into e-commerce with a cutting-edge online store and world class TVC campaign.
We decided to take things to a whole new level by using 3D animation to “create your dream interior”, as well as creating a superior online shopping experience.
In order to bring our surreal “dream interior” vision to life, we used 3D animation rather than live action film, modelling and animating each piece of furniture and then rendering out with photo-realistic results.
The Furniture Gallery are renowned for their premium in-store experience, so their online store needed to reflect this; a run-of-the-mill website would not suffice. The result is a custom-built online store where beautiful photography is the main focus and the journey from browsing to checkout is smooth and enjoyable.
The response from The Furniture Gallery and their customers has been awesome.
Thank you so much, Milkable! You really are the most talented creative team in the business and always an absolute pleasure to deal with. We couldn’t be happier with the 3D animation – it sums up The Furniture Gallery so beautifully in every way.
We are also loving our newly designed ecommerce website – it crystallises the sophistication and design focus of the brand and is everything we imagined it could be!
View case study
View case study
View case study