OPPORTUNITY
Hot off the back of I Love Aromie Blooms, ToyMonster came back to us with another launch – this time in an entirely different universe. The Jurassic World Mosasaurus Encounter is a remote-controlled water dinosaur toy, and it needed a 30-second TVC that could sit comfortably alongside the blockbuster franchise it carries. High energy, high production value, and every second earned.
THE BRIEF
Three main product features to hero: the whiplash swinging tail, auto swim mode, and the water-blasting. Bring in a real kid, get the toy in real water, make it feel like a proper Jurassic World moment – then pull back to show the fun. Plus a separate instructional video captured on the same shoot day.
PRE-PRODUCTION
With a licensed Jurassic World property, there’s no room for loose ends in pre-production. We developed the creative concept, wrote and iterated the VO script to match the franchise’s DNA, produced a full storyboard, shot list, and call sheet, and handled talent casting – locking in a kid who could carry the energy the spot needed. Location scouting landed us on a venue with a natural jungle aesthetic and a flowing water feature, giving us an environment that felt cinematic without needing to build one.
PRODUCTION
Shot over a single day with a lean, focused crew. The main TVC coverage captured the child talent interacting with the toy across multiple environments – in water, on the move, building tension before the big reveal. The toy’s practical water-blasting mechanics were captured in-camera, because there’s nothing more convincing than the real thing.
3D ANIMATION
The spot opens with a brief but impactful 3D animated sequence, putting the viewer underwater, drifting through murky ocean depths before the Mosasaurus lunges directly at camera and swallows it whole. It’s over in seconds, but it sets the tone completely.
THE RESULT
A broadcast-ready 30-second TVC with the energy and polish to hold its own in the Jurassic World franchise – plus a full suite of cutdowns for social media and an instructional video.
