OPPORTUNITY
Simon’s Mechanical Services had been a trusted name in Perth’s forklift industry since 1993 – but after more than 30 years, a change of ownership brought a clear opportunity to evolve. The new owners wanted to build on the business’s hard-won reputation while repositioning it for growth. That meant a new name, a new brand, and a new digital presence capable of competing in a market where most customers start their search online.
STRATEGY
The core challenge was balancing continuity with change. Existing customers needed reassurance that the same expert team and reliable service remained intact. New customers needed to find a brand that looked the part – modern, professional, and clearly specialist. Our strategy centred on a clean transition: retain the equity in Simon’s Mechanical Services as a supporting brand element, while establishing WA Forklift Hire as the primary identity with the authority and clarity to compete at the top of its category.
BRAND DESIGN
The new brand identity positions WA Forklift Hire as a credible leader in its category – professional without being too corporate, and built to stand out in a market where most competitors’ branding is well overdue for retirement. The identity is designed to work across all touchpoints, from vehicle signage and workwear through to digital.
WEBSITE
We designed and built a clean, modern WordPress website structured around the business’s core service lines – hire, service and repairs, fleet management, and used forklift sales. The site is built for lead generation, with a clear user experience that makes it easy for prospective customers to understand what’s on offer and get in touch quickly. SEO foundations are in place to support ongoing search visibility as the business grows.
THE RESULT
WA Forklift Hire launched with a brand and website that properly reflects the quality of the business behind it – giving the new owners a platform to grow from, while giving existing customers confidence that the same reliable service remained intact.
In their own words
“I found Milkable to be extremely professional, meticulous and creative. Their services were always delivered on time. The end product has been satisfying and as a customer, I am happy with the service, and will recommend their services without hesitation.”
