Arcis, established in 2018, is a contemporary Australian label offering high-quality men’s wristwatches, pens, and accessories such as ties and cufflinks, sold globally through their online store. They sought a comprehensive brand identity that would resonate with modern professionals and reflect their commitment to quality craftsmanship.
Our approach was to develop a cohesive brand identity that embodies sophistication and modernity. We aimed to create visual and narrative elements that would appeal to the ambitious, style-conscious professional, ensuring consistency across all brand touchpoints.
We crafted a brand aesthetic that reflects Arcis’s dedication to providing essential tools for the modern professional. This included designing a sleek logo and selecting a refined colour palette that conveys elegance and professionalism. Typography was chosen to enhance readability while maintaining a sophisticated appearance.
The packaging was designed to mirror the brand’s premium quality. Utilising high-grade materials and minimalist design elements, we ensured that the unboxing experience would be as luxurious as the products themselves, reinforcing the brand’s commitment to excellence.
We conducted product and lifestyle photography sessions to showcase Arcis’s offerings in real-world contexts. The imagery highlights the craftsmanship and attention to detail of each product, appealing to the target audience’s appreciation for quality and style.
To further engage customers, we produced a series of videos that narrate the Arcis story, demonstrate product features, and provide insights into the brand’s philosophy. These videos serve as dynamic tools for marketing campaigns and enhance the online shopping experience.
Through this comprehensive branding initiative, Arcis has solidified its position as a provider of premium accessories for modern professionals, effectively communicating its values and attracting a global customer base.
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