Problem/Opportunity

It was awesome to be given the opportunity to take B1 Homes brand and website to a whole new level.

Strategy

As B1 Homes is the first home buyer brand in the Scott Park Group, we decided to make the most of the brand name and play on the power of the word “BE”. We believe most renters would aspire to someday be home owners, so we motivate them to “BE ONE” by contacting B1.

Creative Campaign

With our targets being gen-Y and gen-Z renters, we decided to mix 3D and live-action footage with the “BE ONE” call-to-action and an enticing offer,  inviting renters to get B1’s in getting into their own home.

Our “Be Sure”, “Be First”, “Be Tasty” and “Be Free” videos tell the story.

Website

As part of the process, we completely redesigned the B1 Homes website with a mobile-first user experience that caters to our gen-Y & gen-Z target audience.