B1 Homes

Problem/Opportunity

It was awesome to be given the opportunity to take B1 Homes brand and website to a whole new level.

B1 Homes

Strategy

As B1 Homes is the first home buyer brand in the Scott Park Group, we decided to make the most of the brand name and play on the power of the word “BE”. We believe most renters would aspire to someday be home owners, so we motivate them to “BE ONE” by contacting B1.

B1 Homes

Creative Campaign

With our targets being gen-Y and gen-Z renters, we decided to mix 3D and live-action footage with the “BE ONE” call-to-action and an enticing offer,  inviting renters to get B1’s in getting into their own home.

Our “Be Sure”, “Be First”, “Be Tasty” and “Be Free” videos tell the story.

B1 Homes
B1 Homes

Website

As part of the process, we completely redesigned the B1 Homes website with a mobile-first user experience that caters to our gen-Y & gen-Z target audience.

B1 Homes
B1 Homes
B1 Homes

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Design with passion

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Marketing, Advertising, Branding and Digital

Perth · Melbourne · Sydney

We create awesomeness fresh daily for clients of all shapes and sizes - including you! We love nothing more than to sink our teeth into some juicy branding, ad campaigns, videos, websites, apps and much more.

The Webby AwardsB&T Awards 2016CSS Design AwardsAwwwardsAustralian Web Awards 2016

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Google Rating
5.0
Based on 26 reviews
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