Brightside Cover

Brightside Cover

Aw, snap!

Photography·Video production·


Brightside Cover specialise in insuring portable electronics against accidental drops, cracks and spills. Together with the good people at The Friendly Agency, Brightside were in the process of refreshing their branding, website and associated imagery. Milkable were brought onboard to produce a unique set of photos and videos showing shiny electronic devices meeting their untimely deaths in a variety of interesting ways!

Throw it at the wall and see what sticks. Literally.

Over the course of two separate full-day shoots, we unleashed chaos and destruction on a variety of unsuspecting iDevices using food, coffee, water and good old gravity.

Each video was captured in ultra-high-res 6K REDCODE RAW which allowed us to extract 18-megapixel stills from the video footage as required.

Brightside Cover


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