Clutched is an innovative new online boutique for luxury evening bag hire. We had the privilege of being involved with this businessfrom the outset – from branding through to the creation of the online store.
Clutched needed to exude a premium qualityat every touch point, from the minimalistic, typographic brandthrough to product photography and luxurious print and packagingfinishes.
The custom WordPress website andecommerce platform was customisedheavilyto make for a smooth and intuitive hire and checkoutexperience.
Clutched successfully launched in Perth in late 2015 and was very well received by customers, fashionbloggers and various otherPerthonalities. Clutched continues to grow in 2016and hasexpanded their reach nationally.
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