Vybey

Problem/Opportunity

We were stoked to have the opportunity to work on creating the brand name, brand design, pack designs and Shopify website for this new complete meal shake when it was launched in Australia in 2019.

Strategy

As the product was created to be a deliciously tasty, nutritionally complete, superfood meal, we decided to keep things simple and let the product and its ingredients do the talking – in a fresh and exciting visual way using 3D illustration.

Vybey

Brand Naming

Not only did we have to create a shortlist of suitable brand names we had to work through a number of rounds to get the selected name past the first round of acceptance for a Trademark application in Australia. We persevered and got there finally.

Vybey

Pack design

Our pack designs for the sachets follow a similar bold approach with the addition of 3D illustration fruit to differentiate the ingredients and a 3D splash of magic.

Vybey
Vybey
Vybey
Vybey
Vybey

Website

As the Client used Shopify we made the most of the Shopify experience.

The Result

Three years later and Vybey has grown to become ‘Australia’s leading premium meal replacement shake’ and is now being sold in the UK.

Vybey

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Marketing, Advertising, Branding and Digital

Perth · Melbourne · Sydney

We create awesomeness fresh daily for clients of all shapes and sizes - including you! We love nothing more than to sink our teeth into some juicy branding, ad campaigns, videos, websites, apps and much more.

The Webby AwardsB&T Awards 2016CSS Design AwardsAwwwardsAustralian Web Awards 2016

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