We were stoked to have the opportunity to work on creating the brand name, brand design, pack designs and Shopify website for this new complete meal shake when it was launched in Australia in 2019.
As the product was created to be a deliciously tasty, nutritionally complete, superfood meal, we decided to keep things simple and let the product and its ingredients do the talking – in a fresh and exciting visual way using 3D illustration.
Not only did we have to create a shortlist of suitable brand names we had to work through a number of rounds to get the selected name past the first round of acceptance for a Trademark application in Australia. We persevered and got there finally.
Our pack designs for the sachets follow a similar bold approach with the addition of 3D illustration fruit to differentiate the ingredients and a 3D splash of magic.
As the Client used Shopify we made the most of the Shopify experience.
Three years later and Vybey has grown to become ‘Australia’s leading premium meal replacement shake’ and is now being sold in the UK.
Milkable did the design work for our vybey meal shake packaging. We are extremely happy with the high quality work and also the working relationship – it was a collaborative relationship and felt that we were working with Milkable as a team throughout the process.
View case study
View case study
View case study