The Problem/Opportunity

Clutched is an innovative new online boutique for luxury evening bag hire. We had the privilege of being involved with this business from the outset – from branding through to the creation of the online store.


What we did

Clutched needed to exude a premium quality at every touch point, from the minimalistic, typographic brand through to product photography and luxurious print and packaging finishes.

The custom WordPress website and ecommerce platform was customised heavily to make for a smooth and intuitive hire and checkout experience.

Clutched • Image 1 Clutched • Image 2

The Result

Clutched successfully launched in Perth in late 2015 and was very well received by customers, fashion bloggers and various other Perthonalities. Clutched continues to grow in 2016 and has expanded their reach nationally.


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