It’s not every day you get the opportunity to work with someone with the vision to transform golf and create the ultimate indoor golf experience from the ground up. It was a privilege to help express the client’s vision creatively as he worked with architects and interior designers in Sydney to create the space that golf’s been missing – GolfSpace.
As GolfSpace merged the best of purpose-built design with the latest state-of-the-art virtual golf technologies, our strategy was to use 3D + live-action video to replicate the high-tech experience for golfers.
We carried out a multi-day photography and video shoot featuring a variety of golfers at the prestigious Bonnie Doon Golf Club in Sydney. We also shot live-action footage at a state-of-the-art greenscreen studio which was later combined with 3D animation to simulate the cutting-edge technology at GolfSpace.
Long before GolfSpace had even begun construction, we needed to develop a suite of high-energy, stylised, 3D-animated videos to generate interest and convey the vision for GolfSpace. The result was a combination of abstract golf-related imagery plus live-action golfers in futuristic settings.
Once the GolfSpace experience started to come together, we ensured the branding flowed through to all aspects of the interior design – from the imagery displayed on screens throughout the venue to the larger-than-life prints covering the vast interior.
We designed and build a custom website for GolfSpace which showcased the innovative experience and wide array of membership options available. This included extensive work on customising the Gymmaster portal, which provided a specialised portal for members to book and pay for sessions, coaching, gift vouchers and memberships.
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