Happy Happy Foods


We’ve worked with the Happy Happy team since 2017, when we helped them to name and design their very first product – Happy Happy Soy Boy. The rest is history.

Fast forward six years and we have helped to launch an entire family of products, including almond milk, oat milk, hot chocolate and matcha.

Happy Happy Foods


Following on from the success of Happy Happy Soy Boy, our strategy was to ensure that each new product was big and bold in its own unique way, sharing the same values of superior product performance, carbon neutrality and their unique storytelling – on the pack, in collateral and on the website.

Branding and pack designs

As each product is unique in its attributes, each pack design tells its own unique story. We also needed to carry through the strong and bold branding of each new product, each in their own uniquely Happy Happy way.

Happy Happy Foods


As part of the process of launching the Happy Happy family, we completely redesigned the website with a mobile-first user experience.

Happy Happy Foods
Happy Happy Foods • Image 1 Happy Happy Foods • Image 2

The Result

The Happy Happy team could not be happier with the end result – and the market response has been awesome. We’re really Happy Happy too!

Happy Happy Foods

In their own words

“The team at Milkable delivered a product that was unique and will stand out in the crowded FMCG marketplace. The challenges of working with an international manufacturer were never an issue for the team at Milkable. I thank them for their hard work and precision over the project.”

Lloyd Smith – Happy Happy Foods


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Marketing, Advertising, Branding and Digital

Perth · Melbourne · Sydney

We create awesomeness fresh daily for clients of all shapes and sizes - including you! We love nothing more than to sink our teeth into some juicy branding, ad campaigns, videos, websites, apps and much more.

The Webby AwardsB&T Awards 2016CSS Design AwardsAwwwardsAustralian Web Awards 2016

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