Brand creation and design

A number of distinctly different examples of our branding work for clients of all shapes and sizes are featured in the branding case studies below. What they all have in common, however, is the process we follow when undertaking branding assignments.

Our process starts with a thorough situation analysis, from which we then distil the facts to uncover one or more strategically significant insights that we then use to position the brand for maximum competitive advantage.

The first phase of our brand development process covers brand strategy, brand positioning, brand design concepts, detailed brand design development and comprehensive style guide. In some instances, we are involved in the brand name concept development.

Once the brand identity and positioning has been finalised, we often take on phase 2 and develop an integrated creative campaign for the new brand launch – or re-launch of an existing brand. We think it’s hard to beat the feeling of pride in being part of the process.