INBODA’s founder, Gerry Wagner, came to us for help in differentiating their offering from the hundreds of digital marketing companies out there.
Our strategy was to position the brand as Inbound Digital Architects that speak in plain English to ‘non-tech-savvy’ SME customers. Inboda understands the ‘tech’ and ‘tech-speak’ so that their clients did not have to learn a whole new language to be able to generate and convert leads and enquiries unto new revenue for their businesses.
The name inboda is derived from Inbound Digital Architects and the brand design uses the building blocks approach of an architect to create the DA symbol.
Due to the innovative and cutting edge approach used by INBODA we used 3D illustration to add a visual point of difference to the brand.
We had a lot of fun when creating this website built on the HubSpot CMS. We avoided the typical ‘tech-speak’ and used 3D illustrations to reflect Inboda’s more innovative approach in delivering better results for their ‘non-tech-savvy’ SME clients.
I found the whole process of working with Milkable simply fantastic. I recommend Milkable to every business out there.
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