National Resources

Global sourcing

Problem/Opportunity

National Resources, a Melbourne-based company with over 35 years of experience, sources specialist metal products and medical, pharmaceutical, and food packaging solutions from over 50 countries worldwide. They needed a website that could effectively showcase their extensive product range, reflect their global expertise, and make it easy for diverse customers to find the specialised products they need.

Strategy

We developed an optimal site structure and sitemap focused on delivering a seamless user experience. By categorising products into clear segments—such as Metals and Packaging—and further subdividing them into specific product types and markets, we ensured that users could quickly locate relevant information. This strategic organisation was designed to cater to the diverse needs of National Resources’ clientele.

Website

The website features a clean, professional design that aligns with National Resources’ brand identity. Key elements include:

Intuitive Navigation: Clear categorisation of products under main sections like Metals and Packaging, with subcategories for specific products and markets, facilitating easy access to detailed information.
Responsive Design: Optimised for various devices to ensure a consistent and user-friendly experience across desktops, tablets, and smartphones.
Comprehensive Product Information: Each product category provides in-depth details, helping customers make informed decisions.
Sustainable Solutions Highlight: A dedicated section emphasises National Resources’ commitment to sustainability, showcasing their efforts in providing eco-friendly products.

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The Result

Since the launch, National Resources has experienced an increase in new leads and customer engagement. The website effectively communicates their extensive product range and global sourcing capabilities, reinforcing their position as a reliable partner in the metals and packaging industries. Clients appreciate the streamlined access to product information, which has enhanced their overall experience and satisfaction.

In their own words

“Our recent website and branding overhaul has redefined our core business while spotlighting our expansion into sustainable food packaging solutions.”

Scott Henschke
National Sales & Marketing Manager – Packaging

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Marketing, Advertising, Branding and Digital

Perth · Melbourne · Sydney

We create awesomeness fresh daily for clients of all shapes and sizes - including you! We love nothing more than to sink our teeth into some juicy branding, ad campaigns, videos, websites, apps and much more.

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Google Rating

5.0

Based on 26 reviews

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5.0

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Gordon - V.

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National Resources