Pirsee

Level up

Brand Strategy·Branding·Digital·Web design·

Opportunity

It was great to have the opportunity to help Assetowl change the brand name and brand identity for their state-of-the-art property inspection reporting app and rollout a fresh new website.

Strategy

The first step in the transformation process was to create a new brand name that was unique and relevant for a state-of-the-art rental property inspection tool and SAAS service aimed at Real Estate agency directors and principals.

Brand Name

The brand name PIRSEE is the combination of an acronym PIR derived from Property Inspection Report and the verb SEE. This works well from a technical angle as the essence of the business is to provide ‘the best way’ for Real Estate agency directors and principals and their staff to see the property inspection reports.

It also rhymes with the name PERCY and helps to personalise it. We thought that with the right branding and marketing PIRSEE, like Siri, Alexa, and Google before it, can become part of the industry vernacular when it comes to Real Estate Property Inspection Report SAAS solutions. ‘Go check with Pirsee’ rolls off the tongue well.

Brand Design

Our brand design uses shapes to represent different rooms of a house in an abstract way with the circle being the camera taking photos in a 360-degree perspective. It also creates the letter ‘P’ for Pirsee. The overall colour palette is calming to the eye.

Website

The website was designed to provide a smooth user experience for the visitor while making it easy to find out more information about what benefits Pirsee offers real estate agency principals, property managers, property owners and tenants for entry and exit inspections.

In their own words

Great team and design processes. Spot on from the brief, execution and deliverables. We hope to work with Milkable again in the future!

Frederic Loo – Lead Designer

Centrepoint Alliance

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Cyan Investment Management

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AHG

Easy as 123

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Marketing, Advertising, Branding and Digital

Perth · Melbourne · Sydney

We create awesomeness fresh daily for clients of all shapes and sizes - including you! We love nothing more than to sink our teeth into some juicy branding, ad campaigns, videos, websites, apps and much more.

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5.0

Based on 26 reviews

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5.0

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Rob T

The Milkable team helped us in developing a solid rebranding strategy, and we enjoyed working together to bring to light the potential of the brand in a way we could not have thought possible. They are a well-balanced, forward thinking design team and we look forward to working with them in the future!

Gordon - V.

We've used Milkable for the last 10 months & have been very impressed with the services provided. Milk have helped us with brand name, logo design, pack design & website. Each deliverable has been of exceptionally high standard & we've been very happy with results.A key difference between Milk & our other stakeholders is their commitment to go above & beyond for their client. One example was when we had a strict deadline with our label manufacturer & unfortunately there was a small error with the layout (unforeseen from all parties as came down to stringent new Food Standards). We got in touch with Milk who were very quick to act (after hours) & saved us from significant delays.Another great quality of the Milk team is that they provide a lot of guidance where required - it was clear early on that they had vast amounts of creative design knowledge as a results decades of experience.We look forward to the continued service for the years to come.Gordon BelchCo-foundervybey

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I came across Milkable while looking for local 3D graphic design for the Huminate marketing website and very glad I did. The experience has been great and everyone comments on how great the site is. The team is very talented across all areas of brand, design, graphics, web and social. Each project we have worked on together has been fun, easy and produced exceptional results. Highly recommend working with Colin and the team at Milkable. Astin @huminate

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CYOS

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Mark W.

Amazing work from some very talented, down to earth people that care.

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