OPPORTUNITY
Probuild has been designing and manufacturing PVC fencing products in Perth since 2008 – and they have a genuine point of difference: they’re the only fencing company in WA with the machinery to custom-produce PVC fencing to any height, style, or specification. Under new ownership, the brief was to unlock that advantage. The brand and digital presence weren’t reflecting the quality or capability of the business behind them, and a more competitive market required a sharper identity and a website built to convert.
STRATEGY
The opportunity was clear: position Probuild as the category leader it actually is. A manufacturer, not a reseller. The strategy focused on building a brand with the confidence and credibility to match the product – and a website that could serve both trade and residential customers, showcase the full range, and make it easy for people to understand why Probuild is the right choice.
BRANDING DESIGN
The new Probuild identity is bold, modern, and built to stand out in a category where most competitors look the same. The logo mark integrates fencing panel silhouettes and circular forms into a distinctive ‘P’ symbol – structured and precise, with a sense of forward momentum. Vibrant orange draws on the warmth of the WA landscape, while deep navy anchors the palette in trust and durability. The result is a brand presence that feels like a leader.
WEBSITE
We designed and built a content-rich WordPress website structured around Probuild’s product range – picket, privacy, rural, pool, gates, brick infill, and custom fencing – as well as a dedicated trade section for installers and channel partners. The site clearly communicates the manufacturing advantage, supports both B2B and B2C audiences, and includes a resources hub with installation guides and project advice. DIY flat pack and custom-build options are presented clearly, with a fast-track quoting tool for customers who know what they want.
THE RESULT
Probuild launched with a brand and website that does justice to a genuinely unique business. The identity positions them as the clear specialist in their category, and the website gives both trade and residential customers everything they need to choose Probuild with confidence.
