SW1 Homes

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Brand Strategy·Branding·Digital·Web design·Web development·Website·

Problem/Opportunity

We were appointed in late 2023 to refresh and rejuvenate the SW1 Homes brand from top to bottom.

Strategy

Our strategy was to make all the good things we associate with the Southwest region of Western Australia a part of the SW1 Homes brand, while reminding first homebuyers that SW1 Homes is a part of the Scott Park Group and Sumitomo Forestry – the largest new home builder group in Australia. As part of our strategy we took the well-known phrase Home Sweet Home and made it our own.

Brand Design

Our brand design uses bold colours and a clean custom-designed font to create a cleaner more contemporary wordmark. You can see the difference in the before and after brand designs.

Brand Campaign

We use imagery that reflects the happy, relaxed and laid-back nature-loving lifestyle we all associate with the Southwest of Western Australia.

Website

Our website offers a concise and relaxed user experience, providing all the information a potential homebuyer needs – without bogging them down with too much detail.

Digital

The refresh has carried through into the Lead-generation ads we run on META and the results have been very encouraging.

Home SWeet home showroom

To make it easy to engage with potential homebuyers, SW1 Homes opened their new showroom in the Homebuyers Centre, Bunbury – right next to JB HiFi.

The Result

The Client is extremely happy with the brand refresh and the response from the SW1 team and the Southwest community has been very positive.

In their own words

“We love the brand refresh and look forward to achieving our goal of being the No. 1 choice for first home buyers here in the Southwest.”

Shannon Pross, Marketing Manager
SW1 Homes – Redink Southwest

Content Living

Experience the Magic

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Methodist Ladies’ College

Students from China
卫理公会女子学院

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40/40 Creative

40/40 Vision

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Marketing, Advertising, Branding and Digital

Perth · Melbourne · Sydney

We create awesomeness fresh daily for clients of all shapes and sizes - including you! We love nothing more than to sink our teeth into some juicy branding, ad campaigns, videos, websites, apps and much more.

Alright, time for a call to action

Let's make awesome together!

Get in touch

Google Rating

5.0

Based on 26 reviews

Milkable

5.0

Alison W.

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Working with Milkable was one of the most exciting parts of developing my business - Scola Early Learning. These guys have a clear passion for brand design and an interest in what my vision for the business and the future is. I'd recommend the team at Milkable to anyone looking to materialise their passion!

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Working with Milkable was definitely bringing our brand to another level. People in Milkable are professional and efficient, and they are all very nice too. After used their service, we become friends for life.

Nic N.

Super creative and super talented! Amazing team to work with.

Rob T

The Milkable team helped us in developing a solid rebranding strategy, and we enjoyed working together to bring to light the potential of the brand in a way we could not have thought possible. They are a well-balanced, forward thinking design team and we look forward to working with them in the future!

Gordon - V.

We've used Milkable for the last 10 months & have been very impressed with the services provided. Milk have helped us with brand name, logo design, pack design & website. Each deliverable has been of exceptionally high standard & we've been very happy with results.A key difference between Milk & our other stakeholders is their commitment to go above & beyond for their client. One example was when we had a strict deadline with our label manufacturer & unfortunately there was a small error with the layout (unforeseen from all parties as came down to stringent new Food Standards). We got in touch with Milk who were very quick to act (after hours) & saved us from significant delays.Another great quality of the Milk team is that they provide a lot of guidance where required - it was clear early on that they had vast amounts of creative design knowledge as a results decades of experience.We look forward to the continued service for the years to come.Gordon BelchCo-foundervybey

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Marcel W.

I was looking for a quality trustworthy partner to guide and support my company along the journey of re-developing its brand, build a website and develop a range of other marketing materials. I am fortunate to have met the team at Milkable. Not only did Colin and his team deliver outstanding results, but they are great people to work with. Milkable offers incredible creative talent and an approach that is fresh, bold and clever. I have no hesitation in recommending Milkable to anyone looking to partner with a true creative agency.

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CYOS

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Tristan G.

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Mark W.

Amazing work from some very talented, down to earth people that care.

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SW1 Homes

SW1 Homes

Home SWeet Home

Brand Strategy·Branding·Digital·Web design·Web development·Website·

Problem/Opportunity

Strategy

Brand Design

Brand Campaign

Website

Digital

Home SWeet home showroom

The Result

In their own words

Shannon Pross, Marketing Manager SW1 Homes – Redink Southwest

Content Living

Experience the Magic

Methodist Ladies’ College

Students from China卫理公会女子学院

40/40 Creative

40/40 Vision

Marketing, Advertising, Branding and Digital

Perth · Melbourne · Sydney

We create awesomeness fresh daily for clients of all shapes and sizes - including you! We love nothing more than to sink our teeth into some juicy branding, ad campaigns, videos, websites, apps and much more.

Alright, time for a call to action

Shannon Pross, Marketing Manager
SW1 Homes – Redink Southwest

Students from China
卫理公会女子学院