My Pay Now

My Pay Now

Meet Slothy

3D Animation·3D Rendering·Print·

Down

My Pay Now

Problem/Opportunity

It’s not every day you get to create your own loveable 3D character so when our best buddies at 40/40 Creative came to us with this awesome project we have to admit we definitely popped the Champagne corks that day!

Strategy

The strategy was to contrast the world’s slowest character (a sloth) with MyPayNow which offers you the quickest way to get part of your pay paid early.

My Pay Now

Character Design

From 40/40’s initial sketches we went through the process of illustrating, modelling, texturing and rendering our loveable character we now all call Slothy!

My Pay Now
My Pay Now
My Pay Now
My Pay Now

3D Renders

Since then you must have seen Slothy appearing on buses, bus shelters, in shopping centres, on digital billboards and more.

My Pay Now
My Pay Now

The Result

The love affair continues and 40/40 Creative and their Client MyPayNow just cannot get over how much Australia has fallen in love with Slothy… and MyPayNow.

My Pay Now

CYOS

Create your Own

View case study

Human Sparks

De-risking digital transformations

View case study

Phone Jacks

Never Run Out

View case study

Alright, time for a call to action

Let's make awesome together!

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