It’s not every day you get to create your own loveable 3D character so when our best buddies at 40/40 Creative came to us with this awesome project we have to admit we definitely popped the Champagne corks that day!
The strategy was to contrast the world’s slowest character (a sloth) with MyPayNow which offers you the quickest way to get part of your pay paid early.
From 40/40’s initial sketches we went through the process of illustrating, modelling, texturing and rendering our loveable character we now all call Slothy!
Since then you must have seen Slothy appearing on buses, bus shelters, in shopping centres, on digital billboards and more.
The love affair continues and 40/40 Creative and their Client MyPayNow just cannot get over how much Australia has fallen in love with Slothy… and MyPayNow.