My Pay Now

My Pay Now

Meet Slothy

3D Animation·3D Rendering·Print·

Down

My Pay Now

Problem/Opportunity

It’s not every day you get to create your own loveable 3D character so when our best buddies at 40/40 Creative came to us with this awesome project we have to admit we definitely popped the Champagne corks that day!

Strategy

The strategy was to contrast the world’s slowest character (a sloth) with MyPayNow which offers you the quickest way to get part of your pay paid early.

My Pay Now

Character Design

From 40/40’s initial sketches we went through the process of illustrating, modelling, texturing and rendering our loveable character we now all call Slothy!

My Pay Now
My Pay Now
My Pay Now
My Pay Now

3D Renders

Since then you must have seen Slothy appearing on buses, bus shelters, in shopping centres, on digital billboards and more.

My Pay Now
My Pay Now

The Result

The love affair continues and 40/40 Creative and their Client MyPayNow just cannot get over how much Australia has fallen in love with Slothy… and MyPayNow.

My Pay Now

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Marketing, Advertising, Branding and Digital

Perth · Melbourne · Sydney

We create awesomeness fresh daily for clients of all shapes and sizes - including you! We love nothing more than to sink our teeth into some juicy branding, ad campaigns, videos, websites, apps and much more.

The Webby AwardsB&T Awards 2016CSS Design AwardsAwwwardsAustralian Web Awards 2016

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Based on 26 reviews
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