We were tasked with creating an exciting new brand for Transafe WA’s groundbreaking safety education truck. This innovative program is designed to engage primary and secondary school students, as well as the broader community, across metropolitan and regional areas in WA and the NT. Its mission? To transform how people navigate the roads by teaching them the skills and awareness needed to drive safely around massive trucks, road trains, and other heavy vehicles.
Strategy
With primary and secondary school students as the core audience, we knew the brand name and design needed to be nothing short of cool—something that would captivate and resonate with this all-important group while delivering a strong safety message.
Brand Name
This brand name iNSTRUCKTA! is an alternative treatment of the word ‘instructor’ – the term used by learner drivers to describe a driving teacher. We manipulated the spelling to insert the word truck into it and spell it in a fun way. Although the brand name is ‘Instruckta’ – the term ‘Instruckta Truck’ – which rolls of the tongue well – will be used in many cases.
Brand Design and truck design
By blending two bold typefaces into a single wordmark, we crafted a logo that cleverly resembles a truck pulling a trailer. Paired with striking 3D elements, this dynamic design was built to turn heads and capture the attention of school kids right on their oval.
3D renders and 3d animation video
To amp up the cool factor, we crafted sleek 3D renders and a jaw-dropping 3D animation video, designed to wow stakeholders and bring the brand to life in presentations.
We create awesomeness fresh daily for clients of all shapes and sizes - including you! We love nothing more than to sink our teeth into some juicy branding, ad campaigns, videos, websites, apps and much more.
I worked with the Milkable team to rebrand my small business of 10+yrs. Colin was able to really hear what we are about at Consano Pelvic Health Centre, and the Milkable team brought their incredible and varied skills together beautifully to create a brand that I am thrilled with, including a website that I am regularly complemented on. This team have unique creative talent and the finished product is exceptional.
Steven W.
I had the pleasure of working with Milkable on a branding project for my business and I can't recommend them enough. From start to finish, their team was professional, knowledgeable, and easy to work with. They really took the time to understand my vision and goals for the project and delivered a brand identity that exceeded my expectations.
Emma S.
They were so easy to work with and really understood what I was looking for. Their team is incredibly creative and they came up with ideas that I never would have thought of on my own. The end result was fantastic and exceeded my expectations. I would highly recommend Milkable to anyone looking for a reliable, talented and creative team to work with. They truly went above and beyond to make sure that I was happy with everything. Thanks Milkable!"
Jeremy W.
If you're looking for an agency that's not just professional, but also personal - an agency that will be your partner, not just your vendor - then you need to check out Milkable. This small team of champions will not only help you reach your advertising and marketing goals, they'll also make you feel like part of their herd. 100% recommend.
Patrick T.
Very professional, highly creative, very understanding and patient. Colin and his team always take time to listen to our needs and are extremely good at summarising them with constructive recommendations.
Takkaz C
Have known Colin and the team at Milkable for over 10 years. Simply the best at what they do and also the nicest, most geniune people to deal with!
Sophie L.
Amazing team of creatives and highly talented individuals! Wonderful and lovely to deal with every time.
Oran O.
Working with Milkable was one of the most exciting parts of developing my business - Scola Early Learning. These guys have a clear passion for brand design and an interest in what my vision for the business and the future is. I'd recommend the team at Milkable to anyone looking to materialise their passion!
Lingli S.
Working with Milkable was definitely bringing our brand to another level. People in Milkable are professional and efficient, and they are all very nice too. After used their service, we become friends for life.
Nic N.
Super creative and super talented! Amazing team to work with.
Rob T
The Milkable team helped us in developing a solid rebranding strategy, and we enjoyed working together to bring to light the potential of the brand in a way we could not have thought possible. They are a well-balanced, forward thinking design team and we look forward to working with them in the future!
Gordon - V.
We've used Milkable for the last 10 months & have been very impressed with the services provided. Milk have helped us with brand name, logo design, pack design & website. Each deliverable has been of exceptionally high standard & we've been very happy with results.A key difference between Milk & our other stakeholders is their commitment to go above & beyond for their client. One example was when we had a strict deadline with our label manufacturer & unfortunately there was a small error with the layout (unforeseen from all parties as came down to stringent new Food Standards). We got in touch with Milk who were very quick to act (after hours) & saved us from significant delays.Another great quality of the Milk team is that they provide a lot of guidance where required - it was clear early on that they had vast amounts of creative design knowledge as a results decades of experience.We look forward to the continued service for the years to come.Gordon BelchCo-foundervybey
Travis F.
Milkable exceeded my expectations of what was possible for our brand and did so with great precision and passion. Their creative vision and ability is genius; their implementation of our goals and purpose is absolutely on point; and their ability to develop an engaging and approachable client facing interface that is also easy to administer ourselves, is mind blowing.Got milk?! Get some, today!
Bev H.
WA Insurance Builders have engaged in the services of Milkable for several years, we could not be happier with the Professionalism, Customer Service and of course the amazing finished product that is always produced by the extremely talented team. Thank you!!
Gillian R.
We at Page One have used Milkable for numerous jobs and their creativity always blows us away and most importantly blows the client away! I highly recommend Milkable!!!!!!
Astin E.
I came across Milkable while looking for local 3D graphic design for the Huminate marketing website and very glad I did. The experience has been great and everyone comments on how great the site is. The team is very talented across all areas of brand, design, graphics, web and social. Each project we have worked on together has been fun, easy and produced exceptional results. Highly recommend working with Colin and the team at Milkable. Astin @huminate
Marcel W.
I was looking for a quality trustworthy partner to guide and support my company along the journey of re-developing its brand, build a website and develop a range of other marketing materials. I am fortunate to have met the team at Milkable. Not only did Colin and his team deliver outstanding results, but they are great people to work with. Milkable offers incredible creative talent and an approach that is fresh, bold and clever. I have no hesitation in recommending Milkable to anyone looking to partner with a true creative agency.
Bryan H.
I was recommended to Milkable about 5 years ago and ever since then, we not only have been good business associates, but friends.Milkable has worked on a few of my companies major projects and created the most stunning website for my company.Working with them has been a breeze as they are fast, professional and has been in the industry for a while now. Each member of the team is very friendly and always helpful especially when we need assistance with our company website. They made us feel like valued co-partners and clearly guided us through every step of the way.I would highly recommend anyone and any of my future clients to use Milkable’s services because they’re all you need to get great results.
CYOS
Milkable provide a very professional and quality service. They have a great team that are very knowledgeable in all areas.
Tristan G.
A truly awesome team. So glad to have crossed paths with Milkable, they bring life to vision and vision to life. Thank you so much
Mark W.
Amazing work from some very talented, down to earth people that care.
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