With a mission to offer fast, fair, and fuss-free banking solutions to Australian businesses, Avenue Bank required a digital experience to match. Our strategy was to create a website and digital application form (DAF) that reflected their streamlined approach, ensuring ease of use, clarity, and consistency with their existing brand assets and style guide.
We designed the Avenue Bank website to be clean, modern, and user-friendly, prioritising a mobile-first approach to meet the needs of their on-the-go audience. The design leveraged their established style guide and brand assets to maintain consistency while creating an intuitive navigation experience for users to explore services, learn about bank guarantees, and start their application process with ease.
For the digital application form, we focused on creating a user interface that was as efficient and straightforward as Avenue Bank’s service promise. The UI design was intuitive and accessible, providing clear instructions and reducing friction for applicants. Avenue Bank’s in-house team brought the design to life, ensuring that the final build adhered to both technical and brand standards.
The new website and DAF UI design elevated Avenue Bank’s digital presence, enabling them to better serve Australian businesses and position themselves as leaders in their niche. The website delivers a seamless user experience while the DAF facilitates swift and stress-free applications, aligning perfectly with Avenue Bank’s promise of banking made simple.
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