Busy Bee

Opportunity

Husband and wife team Diana and Wolfgang, founders of Busy Bee, are both pharmacists and proudly vegetarian. When they decided to move to a larger inner-city location, they asked Milkable to help them visually transform their pharmacy business to a pharmacy and wholefoods destination in Perth CBD.

Busy Bee

Strategy

Our brand strategy was to totally transform the brand so that it would be seen as a discount pharmacy and wholefoods destination, enabling its inner-city customers to “live a healthy life for less”. This meant they would be the only discount pharmacy and wholefoods destination in the Perth CBD.

Busy Bee • Image 1 Busy Bee • Image 2

Brand Design

We approached this with a clean, friendly design. The icon can represent a flower, a food bowl, or a mortar and pestle – with three circles symbolising Busy Bee and its two key aspects. Supporting elements highlight the bee’s role in fostering lushness, with a colour palette promoting wellness and value.

Busy Bee
Busy Bee

The Result

The client is thrilled with the brand refresh, which has been met with overwhelmingly positive community feedback and resulted in increased foot traffic.

Busy Bee

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Marketing, Advertising, Branding and Digital

Perth · Melbourne · Sydney

We create awesomeness fresh daily for clients of all shapes and sizes - including you! We love nothing more than to sink our teeth into some juicy branding, ad campaigns, videos, websites, apps and much more.

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