Problem/Opportunity
We jumped at the opportunity to create an awesome new brand and integrated campaign for Lauren Breen who has dedicated her life to the much needed area of suicide prevention.
Lauren needed strategy, branding, website, web video, photography and a few other items.
Creative strategy
We chose to focus on the connection between Lauren’s love of dragonflies and the metaphor of “learning to fly” when one is able to cut through the noise and find your own special path in life.
Mission Accomplished
It’s early days but the response to the Lauren Breen brand and her campaign has been outstanding with Lauren recently completing a nationwide speaking tour in the USA with other young leaders in the field. When it comes to “learning to fly”, Lauren is a quick learner.
In their own words
“There was absolutely no one else I trusted with the concept, design & creation of my brand, except the team at Milkable.”
