We were asked by Content Living and their agency to write and produce a new TV campaign focused on the benefits of their new Scullery series of home designs.
Our creative strategy was to use a combination of live-action footage and 3D-animation, showing dirty dishes flying from the kitchen into the scullery, in order to convey the ‘magic of entertaining’ in a Content Living home with built-in scullery.
We created a variety of TVC’s of different lengths for use on TV in the Perth metro area. This was supported by garage door posters at display homes plus a variety of banners for use in their digital marketing campaign.
The campaign was well received with a large number of prospective home buyers visiting the Scullery series display homes.
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