Brazilian husband and wife team, Marcelo and Andreia Mesquita, had developed an innovative and highly effective training and nutrition method called Intense Health. We were tasked with creating a world-class brand campaign for their proven innovation which combines high-intensity training and nutritional guidance.
Our integrated campaign included branding, website design and build, photography, company video and customer testimonial videos. The new logo design symbolises the 80/20 split between the two sides of the Intense Health method; high-intensity resistance training combined with a tailored nutrition plan.
The campaign focuses on real customer testimonials in video and photography to convey the authenticity of the experience and to reinforce the campaign’s message of ‘focus in the moment’.
Our campaign launched in September 2015 has delivered great results in terms of sales, new customers, website visits, followers on social media and franchise enquiries internationally. Intense Health’s Booragoon clinic is operating at full capacity, with plans to open a second clinic in Perth in 2016. They hope to expand to other locations nationally in the medium to long term.
View case study
View case study
View case study