Liberty Financial

Free thinkers

3D Animation·Brand Strategy·Campaign Development·Print design·Video production·Web design·

PROBLEM/OPPORTUNITY

It was a great day when we were appointed as creative agency for Liberty Financial. Although our first project was to design their new website, we had the opportunity to create an integrated campaign for the launch of their new ‘loans for free thinkers’ positioning.

Brand Strategy

A key strategic insight was for Liberty to pivot their brand from ‘free-thinking loans’ to ‘loans for free thinkers’, positioning themselves as flagbearers for all free thinkers.

Creative Strategy

Our creative strategy involved the use of 3D animation combined with live-action footage to represent all of Liberty’s verticals – home, car, business, personal, commercial and SMSF loans – in a fun and visually engaging way.

Video Production

We created and produced a series of 15-second TVCs in-house, combining 3D animation and live-action footage to launch the ‘loans for free thinkers’ campaign.

Website design

Our website design approach was to follow a bright, happy and free-thinking visual style with bite-sized copy to provide a great user experience.

In their own words

“Working with Milkable has been an absolute delight. From the moment we engaged their services, they demonstrated an unparalleled level of professionalism and dedication. Milkable has proven to be highly responsive, always going above and beyond to ensure our needs are met. Their team’s visionary approach has elevated our brand to new heights, with their creative output showcasing a remarkable blend of higher-order thinking and artistic flair. The quality of their design work is outstanding, capturing our organisation’s essence and values while conveying our message effectively to our target audience. Milkable is an invaluable partner, and we look forward to continuing our collaboration with them into the future.”

Heidi Armstrong – Chief Marketing Officer, Liberty Financial

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Marketing, Advertising, Branding and Digital

Perth · Melbourne · Sydney

We create awesomeness fresh daily for clients of all shapes and sizes - including you! We love nothing more than to sink our teeth into some juicy branding, ad campaigns, videos, websites, apps and much more.

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5.0

Based on 26 reviews

Milkable

5.0

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The Milkable team helped us in developing a solid rebranding strategy, and we enjoyed working together to bring to light the potential of the brand in a way we could not have thought possible. They are a well-balanced, forward thinking design team and we look forward to working with them in the future!

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We've used Milkable for the last 10 months & have been very impressed with the services provided. Milk have helped us with brand name, logo design, pack design & website. Each deliverable has been of exceptionally high standard & we've been very happy with results.A key difference between Milk & our other stakeholders is their commitment to go above & beyond for their client. One example was when we had a strict deadline with our label manufacturer & unfortunately there was a small error with the layout (unforeseen from all parties as came down to stringent new Food Standards). We got in touch with Milk who were very quick to act (after hours) & saved us from significant delays.Another great quality of the Milk team is that they provide a lot of guidance where required - it was clear early on that they had vast amounts of creative design knowledge as a results decades of experience.We look forward to the continued service for the years to come.Gordon BelchCo-foundervybey

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Mark W.

Amazing work from some very talented, down to earth people that care.

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