Liberty Financial

Free thinkers

3D Animation·Brand Strategy·Campaign Development·Print design·Video production·Web design·

PROBLEM/OPPORTUNITY

It was a great day when we were appointed as creative agency for Liberty Financial. Although our first project was to design their new website, we had the opportunity to create an integrated campaign for the launch of their new ‘loans for free thinkers’ positioning.

Brand Strategy

A key strategic insight was for Liberty to pivot their brand from ‘free-thinking loans’ to ‘loans for free thinkers’, positioning themselves as flagbearers for all free thinkers.

Creative Strategy

Our creative strategy involved the use of 3D animation combined with live-action footage to represent all of Liberty’s verticals – home, car, business, personal, commercial and SMSF loans – in a fun and visually engaging way.

Video Production

We created and produced a series of 15-second TVCs in-house, combining 3D animation and live-action footage to launch the ‘loans for free thinkers’ campaign.

Website design

Our website design approach was to follow a bright, happy and free-thinking visual style with bite-sized copy to provide a great user experience.

In their own words

“Working with Milkable has been an absolute delight. From the moment we engaged their services, they demonstrated an unparalleled level of professionalism and dedication. Milkable has proven to be highly responsive, always going above and beyond to ensure our needs are met. Their team’s visionary approach has elevated our brand to new heights, with their creative output showcasing a remarkable blend of higher-order thinking and artistic flair. The quality of their design work is outstanding, capturing our organisation’s essence and values while conveying our message effectively to our target audience. Milkable is an invaluable partner, and we look forward to continuing our collaboration with them into the future.”

Heidi Armstrong – Chief Marketing Officer, Liberty Financial

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