WOW decided to launch their new brand into the highly competitive furniture and bedding retail sector. With nothing more than a name, they asked us to come up with the rest.
With such a great name, we decided to build the excitement into the brand by adding an exclamation mark with a twist. The colours needed to reflect the exciting brand and product offerings.
We developed the branding, catalogue, banners ads and launch campaign.
WOW is off to a great start with more store openings planned in 2017.
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