Problem/Opportunity
Proxii was established to solve a problem we all sometimes face – forgetting a loved one’s important date. Proxii offers a free reminder service to customers who then can instruct Proxii to send a gift and message on the customer’s behalf.
Strategy
Our creative strategy was based on using the 2 letters at the end of the name Proxii “ii” to represent 2 people – the gift giver and the gift receiver.
Integrated campaign
We then proceeded to create ‘the works’ – branding, 3D animation videos, B2B campaign, B2C advertising, website, product photography and more.
The result
Proxii has just launched in Australia and now we never need to forget those important dates.
In their own words
“The team at Milkable made us both feel like we were apart of the team every time we walked into their office. The passion for their own work and for the success of the businesses they work with, is nothing short of contagious.”
