Rebranding services

At Milkable we take rebranding projects very seriously as we realise how critical it is to get this right and not merely advocate for clients to rebrand due to the significant investment they have made in building their brand to this point. Our preference is for evolution versus revolution unless a revolutionary approach is absolutely necessary to rejuvenate the brand and the business.

Our approach to rebranding is strategy comes first.

This starts with a detailed Client briefing will cover all aspects of the business and brand strategy and include a detailed Competitor Analysis. Following the in-depth briefing, Milkable reviews the information provided and prepares a Summary of Brand Strategy (SOBS) document.

This one-page document is used to provide our creative teams and the Client with the essence of the brand strategy ‘in a nutshell’ so we are all on the same page before proceeding with the rebranding project.

Brand naming

Most rebranding projects do not involve the need for a new brand name (so we will not explain this aspect of our services in detail here). More details on this can be found on brand name and creation services here.


Rebranding can cover a narrow scope of work – new brand design and style guide only – or it can cover a much broader area – new brand strategy, new brand design and style guide, new website, new branding campaign covering a broad range of elements, etc.  Milkable can assist in all these areas. Please see other specific pages for more details on our services covering brand design, style guides, websites and campaign development.

The case studies below showcase a range of examples of our rebranding campaigns and projects These case studies also include client feedback on their experience of working with Milkable.

Peak Education

Reach for your Peak

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Create your Own

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Breathe Easy

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Easy Weddings

Your perfect day, made easy

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Never forget

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The Children’s Garden

Early Days

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Get Serious

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Human Sparks

De-risking digital transformations

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bright Ideas

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WOW Furniture + Bedding

Holy WOW!

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Phone Jacks

Never Run Out

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Feed the fire

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Feel the Future

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SDS Group

Oracle Gold

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Lauren Breen

Learning to fly

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HKT Legal

Robust, unshackled, reliable

View case study


Life's too short

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Perth Inflight Catering

Catering to your needs

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Take5 Feedback

Instant feedback

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Clever Starfish

Need some extra arms?

View case study

M Events & Hire

Beautiful Perth Events

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Gustavino Capital

Global Deal Innovations

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You had me at sushi

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Own the night

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Haigh & Hastings

Adventure time

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The Furniture Gallery

Artful living

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Intense Health

Focus in the moment

View case study

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