Rebranding services

Our approach to rebranding is strategy comes first.

This starts with a detailed Client briefing will cover all aspects of the business and brand strategy and include a detailed Competitor Analysis. Following the in-depth briefing, Milkable reviews the information provided and prepares a Summary of Brand Strategy (SOBS) document.

This one-page document is used to provide our creative teams and the Client with the essence of the brand strategy ‘in a nutshell’ so we are all on the same page before proceeding with the rebranding project.

Brand naming

Most rebranding projects do not involve the need for a new brand name (so we will not explain this aspect of our services in detail here). More details on this can be found on brand name and creation services here.

Rebranding

Rebranding can cover a narrow scope of work – new brand design and style guide only – or it can cover a much broader area – new brand strategy, new brand design and style guide, new website, new branding campaign covering a broad range of elements, etc.  Milkable can assist in all these areas. Please see other specific pages for more details on our services covering brand design, style guides, websites and campaign development.

The case studies below showcase a range of examples of our rebranding campaigns and projects These case studies also include client feedback on their experience of working with Milkable.